VIANT. BUILT FOR N.O.W.

OPPORTUNITY Viant represented the next evolution in B2B programmatic ad software and it was time to make a splash in the market by increasing brand awareness and relevance to its audience of marketing and media professionals.

IDEA Position Viant as the AdTech solution for a cookieless world.

STORY With cookies now rapidly becoming a thing of the past, it’s become harder for marketers to reach their audience. But unlike its competitors, Viant was ready for this. So we told the story about how Viant’s software is uniquely built for a new, more open web.