OUr Story

Trust the advertising industry to turn a universal human language into a buzzword…. But the reality is “storytelling” is the best way to emotionally connect with your audience and influence behavior. 

Anyone can put together an argument, but people are not inspired to act by reason alone. A compelling story not only weaves a lot of information into the telling, but it also arouses your audience's emotions and energy. You become persuasive.

Great storytelling is the ultimate influencer. It makes messaging memorable, emotional, share-worthy, and persuasive. When a brand is able to tell a compelling story the results are profound and can fuel marketing needs for years.

It can also be a lot less expensive and more effective than traditional advertising.

Every brand should and can create communication that people love. That people invite into their lives. That people find useful or highly engaging. This is to say, every brand should be telling compelling stories. But how?

Brands, as products, services, and things of use, play a meaningful and important role in our lives every day. We’re likely employed by one, as are our friends. We eat a brand for breakfast. Read a brand for our news. Stream a brand for our shows. We wear brands (we’re naked without brands!). We speak to our friends through a branded device. Our life will probably be saved by something with a logo on it one day.

Brands exist because they add value to our lives, serving a need or a want. And they have or are capable of having a valid point of view (otherwise there would be no brand). For these reasons, compelling stories can and are born out of brands.

When people understand and appreciate your story, they understand and appreciate you. They literally, enthusiastically, buy into it. 

We formed Piro with the belief that brand communication can and should be as engaging as mainstream entertainment. And that brands deserve better value for their entertainment and advertising investments than the market is currently offering. We have the strategic and creative capabilities of a traditional advertising agency, together with the expertise to create truly engaging entertainment.

Our Founders

Piro principals Daniel Rosenberg and Tim Piper have created everything from Hollywood blockbusters to low budget Cannes Grand Prix winning viral advertisements.

As a writer and director, Tim Piper has been responsible for some of the most viral advertising, including Unilever’s Dove Evolution, Dove Onslaught and the Becel Broken Escalator short. He has been listed as one of the World’s Top 50 Creative Thinkers by Creativity Magazine, and made Time Magazine’s Top 200 Most Influential People in the World. He co-wrote and directed Chipotle’s Farmed and Dangerous comedy series, Hulu’s most successful premier and a Cannes creative and effectiveness winner. Was instrumental in creating the Grand Clio and Cannes winning Diamond Shreddies campaign. Wrote and directed the Post Shredded Wheat “No In Innovation” campaign, winning the Food and Beverage Awards Best in Show Trophy. Wrote and directed the Butterfinger BFI campaign, which turned the brand around. He created the Australian Bridgestone gecko character, which has been running for 20 years plus. He also executive produced Bravo’s scripted comedy Odd Mom Out, which ran for three seasons and was featured in Time Magazine’s Top 15 best new shows on TV.

Tim Piper’s Reel

Daniel Rosenberg has produced and written major motion pictures and television. He was personally responsible for developing Inside Man from a two-sentence idea into one of the highest-grossing films of the year. He has written pilots for FOX and ABC and developed for every major and many cable networks. He is an executive producer of Odd Mom Out (with Tim), which ran for three seasons and was featured in Time Magazine’s Top 15 best new shows on TV.

Daniel has 20 years of experience working at the highest levels of the entertainment industry and has the knowledge, relationships, and respect needed to make deals and decisions that are to a brand’s advantage.