“RESPONSIBILITY ISLAND” - H&R Block

H&R Block wanted to take their brand from well-known to well-loved for Gen Z. Our solution? A satirical, scripted reality TV miniseries called “Responsibility Island” where a group of sexy singles think they’re in for a week of partying on Lit Island, until they discover they’re actually on Responsibility Island. And they can’t leave… until they do their own taxes.

The process began with a Piromaniacs Workshop (covered by Fast Company). And culminated in a four-part series that streamed on Roku and YouTube.

How effective was it? Watch the case study below!