new to online investing

E*TRADE was looking to simplify the online investing process and empower their clients every step of the way. With a series of videos, we created a three-dimensional character, called Alex, an influencer-type who would become the voice people turn to when wanting to learn about self-directed investing. The videos on YouTube significantly outperformed their television ads in prospect conversion.
Gold Award at the 25th Annual FCS (Financial Communications Society) Portfolio Awards.
Category: Consumer Retail Digital Media - Web Video